4 Mistakes Experienced Realtors Make
Through the years, I have noticed that even the most experienced REALTOR still makes the most common mistakes. The real estate business is ever evolving and requires that agents reinvent themselves to keep up with the pace of the business.
Here are 4 of the most common mistakes in no particular order.
#1 They Have No Contact with Past Clients
Staying in contact with past clients is essential to creating a referral based business and client loyalty. Some agents make the sale, collect the commission and never reach back to the client for recommendations and sometimes not even to say “Thank You!” Add former clients to your mailing lists, follow them on social media and even call once a year just to let them know you are still in the business and would love referrals.
#2 They don’t Have a Niche Market
If you are one of those agents who when asked says, “I sell all over the place and can sell you anything you want to buy.” I can almost guarantee you are not a top producer in your market. The most successful agents in the business have a niche market. Test the theory! Look up any successful agent in your market and I can guarantee they have a specialty for which they are known. Find a specialty, become the expert and stick with it!
#3 They Don’t seek Additional Education
There are many agents who take the necessary requirements for state required continuing education units. Then you have the agent who takes classes because they are a student of the industry. The best way to provide knowledge and expertise that stands out among the competition is through certification and designation courses. Additionally, take classes that will help you market yourself better.
#4 They Don’t Ask For Referrals
If you want to build a solid referral based business, you have to ASK for referrals. In all that I do, I always ask for a referral. Don’t make the assumption that a person who is not in the market to purchase can’t be a resource for leads. They are your best cheerleaders! Ask your former clients. Ask your service partners. Ask your friends and family. Ask your sphere of influence. ASK!
If you are ready to take your business to the next level by building a solid referral-based business, “Work for the Referral, Not the Commission” is a necessity. Get a copy now. Plan the next successful year of business.
The real estate business is ever evolving and requires that agents reinvent themselves to keep up with the pace of the business. Here are 4 of the most common mistakes in no particular order.